Littlewoods: The retailer took a traditional position for its Christmas campaign
16 Jan 2013 | by Richard Armstrong, Partner, Kameleon
outing - which drew some heat for neglecting to credit Santa with any role whatsoever in delivering the ...
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Going cold turkey on 'in your face' sale ads is the only way to avoid brand harm
07 Feb 2013 | by Richard Alford, managing director, M&C Saatchi
interest-free credit give certain brands a similar short-term high. We're all familiar with the grim seasonal ...
Think BR: The value of accurate forecasting
29 Nov 2012 | by Richard Boyko
to the poor record of previous forecasts. Thinking that they deserved more credit, they set about ...
Think BR: Customer loyalty in 2011
25 Nov 2011 | by Simon Atkinson
memberships together into a single debit or credit card is also appealing. This isn t the first time that ...
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