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Going cold turkey on 'in your face' sale ads is the only way to avoid brand harm

07 Feb 2013 | by Richard Alford, managing director, M&C Saatchi

interest-free credit give certain brands a similar short-term high. We're all familiar with the grim seasonal ...

Littlewoods: The retailer took a traditional position for its Christmas campaign

16 Jan 2013 | by Richard Armstrong, Partner, Kameleon

outing - which drew some heat for neglecting to credit Santa with any role whatsoever in delivering the ...

What's in store for 2013?

11 Jan 2013 | by John Owens and Kate Magee

impact.' So onwards and upwards and welcome to 2013. AN EMPTY 2013? (Credit: LOCOG ...

Think BR: The value of accurate forecasting

29 Nov 2012 | by Richard Boyko

to the poor record of previous forecasts. Thinking that they deserved more credit, they set about ...

Agencies braced for 2013 test with hint of economic recovery

29 Nov 2012 | by Alec Mattinson

The PR agency world is continuing its steady climb out of the credit crunch-induced slump, but

Field marketing: coping with the data deluge

16 Nov 2012 | by Rob McLuhan

popular at Cosine, where clients credit it with helping to improve performance. Britvic's national sales ...

Sector Insight: furniture retail

30 Oct 2012 | by Jane Bainbridge

furniture retailers as they raise the profile of their collections. Interest free credit. 'Buy now pay ...

Dennis Publishing profits climb 14% to £4.1m

02 Oct 2012 | by Daniel Farey-Jones

that our success in 2011 is a credit to everyone who works at Dennis. It also proves that innovation ...

The scarring of the British shopper

28 Sep 2012 | by Tim Denison

Over a decade ago living standards took a big leap forward. Credit was easy to come by and ...

IPA Effectiveness Awards shortlist revealed

06 Sep 2012 | by Daniel Farey-Jones

so many blue chip brands on this year s list is a credit to those who pursue genuine insight, put ...

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