Business effectiveness is the mantra, not media efficiency
17 Nov 2009 | by Tess Alps
Year and to win the Grand Prix without having to share it with a creative agency.
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Online video: advertisers need to start asking what success really is
25 Jul 2012 | by Martin Galvin
conference recently, I found out that if the creative agency responsible for it had acted according to the ...
It's time for our Young Lions to take pride of place at Cannes
09 Jun 2009 | by Sue Unerman
. Aidan McClure and Laurent Simon from creative agency AMV BBO, Alex Shapowal and James Hay from digital ...
Media agencies are even more relevant than ever
10 Mar 2009 | by Steve Barrett
's consider the following. Many creative agency staff are already employed on a contract basis, to alleviate ...
How we can ride out the media storm heading our way
09 Dec 2008 | by Sue Unerman
appropriately and when it is overreacting. I know one creative agency team that eases the sense of panic on the ...
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