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Virgin cosmetics stores to drop ’Vie’ in latest revamp

In its second major redesign in less than a year, struggling cosmetics retailer Virgin Vie...In its second major redesign in less than a year, struggling cosmetics retailer Virgin Vie is to rebrand its stores as Virgin Cosmetics . The company will change the fascias of its ten stores ... . The latest revamp follows Virgin Vie s name change to The Virgin Cosmetics Company earlier this year ...

Retail News brief: Boots to revamp No 7 cosmetics range

Boots is revamping its No 7 cosmetics range to build on strong Christmas sales. Its make-up sales

CAMPAIGNS: Boots cosmetics get a makeover - Product Relaunch

Boots range of cosmetics, 17, aimed at 15- to 19-year olds, was relaunched this year with a new...Boots range of cosmetics, 17, aimed at 15- to 19-year olds, was relaunched this year with a new logo, new packaging and an updated range of products and colours. The in-house PR team of three ... cosmetics, positioning it as the only range for girls with attitude . To take the product directly ...

Media: Manning Gottlieb OMD and Goodstuff win cosmetics account

for the cosmetics brand Collection 2000 following a competitive pitch. The agencies pitched against Universal McCann

Branding News brief: Shiseido makes debut in male cosmetics market

Shiseido, the luxury health and beauty brand, is making its debut in the male cosmetics market

Direct News brief: Giorgio Armani Cosmetics targets consumers with campaign

Giorgio Armani Cosmetics is targeting consumers with its first brand experience campaign this month

NEW MEDIA BRIEFS: Cosmopolitan Cosmetics launches web site

Cosmopolitan Cosmetics, a subsidiary of Wella, has launched a web site supporting the launch of Naomi Campbell's fragrance Exult, at www.naomi-campbell-exult.com. The site, built by digital marketing company Liquorice, is decked in orange and purple and runs like an interactive commercial ...

Boots targets X Factor viewers with autumn cosmetics campaign

office worker using cosmetics from Boots to dramatically' change her image. The makeovers' aim ...

L'Oreal takes PR in-house for two cosmetics brands

Beauty house L'Oreal has boosted its in-house PR team for the Shu Uemura and Kiehl cosmetic and fragrance brands, acquired during the past 12 months. The move signals the end of long-term PR ... . Adjchavanich worked as an account director on cosmetic and fragrance brands at Astrid Sutton Associates ...

Natural cosmetics brand Burt's Bees to double UK marketing spend

LONDON - Leading US natural personal-care brand Burt's Bees is to double its UK marketing spend in an attempt to boost its sales figures 70% by 2010.

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