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Research supports benefits of real-size models in advertising

Participants in the survey were asked to look at pictures of thin women and size 14 women, and state how effective the images would be in selling cosmetics. The responses revealed that it was not the size of the models that mattered, rather the level of attractiveness. The research is being ...

Mars and Coors relaunch to tackle falling sales as Camel goes in search of slackers

announced his retirement earlier this year, but the brand lives on. The French fashion and cosmetics label ...

Brand Republic's top stories of 2007

backlashes When it comes to ad claims, the cosmetics industry has had a fair few brushes with the ASA ... -up to the lauded evolution , juxtaposed a little girl with hundreds of cosmetic advertising images ...

Doritos tops 2009 Super Bowl ad buzz poll

League Baseball steroid enhancement trials, instead with cosmetically "enhanced" swimsuit models ...

 

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