Search results for "Cosmetics

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Virgin Vie sheds staff in refocus

Cosmetics retailer Virgin Vie has made redundancies in its retail and marketing departments...Cosmetics retailer Virgin Vie has made redundancies in its retail and marketing departments as it refocuses resources on its direct business. The retailer has admitted that the Virgin name has not been as much of an incentive as it first thought. Keith Jones, retail director, left ...

AGENDA: Boots focus helps revive optimism - Boots is concentrating its efforts on its core strengths in health and beauty. It is also planning to put the space in its range of stores to better use. Sue Beenstock looks at the growing confidence of the high

cosmetics. There has also been a huge push to expand overseas this year, close to home ...

FOCUS: MARKETING COMMUNICATIONS - When the time is right to integrate - As companies demand more sophistication and value for money from their marketing strategies, PR consultancies have discovered the benefits of diversification

solution. Sheena Horgan, a partner at Eulogy, says: This is both a cosmetic and critical issue ... fire. Virgin Vie, the cosmetics company launched last October now boasts six stores. However, its ...

POINT-OF-PURCHASE: A place of their own - Point-of-sale is becoming a war zone as big brands fight to keep their units to themselves, writes Robert Gray

and the display in which it is housed, he says. This is where cosmetics score so well. In a highly branded ...

 

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