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POINT-OF-PURCHASE: How to exploit POP around the globe - Brands have to match their POP to local markets for campaigns to succeed

Cosmetics, Coty Beauty, says. Kate Moss is the face of Rimmel, but in Saudi Arabia, you cannot use the face ...

GREAT BRITISH BRANDS: Boots - It's back to its roots for Boots, set up as a herbal remedy store in 1849 and now taking a holistic line on wellbeing

manufacturers of cosmetics and toiletries....as chairman and managing director. In 1935, the No7 range of cosmetics was launched, supported ... , including '17' cosmetics and Nurofen. New services, such as Boots Opticians (1987), insurance services ... of cosmetic treatments such as Botox to the high street, Boots is continuing its innovation and modernisation ...

BRAND HEALTH CHECK: West end

with the Tube, not the 'skin'. It's what's underneath that counts, not the cosmetics. - Assume ...

 

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