What it's really like inside Debenhams
03 Nov 2009 | by Staff
and cosmetics. As of April, Debenhams had 153 stores across the UK and the Republic of Ireland; its revenue ...
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Can a corporate rebrand really deliver a decisive change in internal culture? The Marketing Society Forum
13 Feb 2013
't come a moment too soon. Critics will complain that re-brands are cosmetic, but changing ...
Mark Ritson on Branding: Small is beautiful
16 Jun 2009 | by Mark Ritson
Lauder, and he took the stage to outline the future direction of the huge cosmetics group, which includes ... of fragrances and cosmetics, with lower entry price points and, hopefully, better sales. Freda wasn't the only ...
Mark Kleinman on marketing and the City: Alliance Boots' big gamble
16 Jun 2009 | by Mark Kleinman
store in Nottingham's Goose Gate, selling herbal remedies. Boots launched its No7 cosmetics in 1935 ...
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