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Brands beware: Tesco's unbranded gamble

in this country, the cosmetics range is also sold through other chains in the US, where Boots does not have stores ...

Mark Ritson explains why retailers' own-label sales have hit a plateau, but will continue to grow through new channels

-traditional categories - in beauty and cosmetics, for example. Where private labels have traditionally achieved only a ... competition. The success of the Boots No7 private label, the bestselling cosmetics brand in the UK, for example, suggests that the next 10 years will witness store-brand cosmetics attempting to increase ...

Can a value proposition apply to every sector?

, including cosmetics, skincare, food, personal care and homewares, now include value brands. However ... . Value positioning has also crept into the skincare and cosmetics sector. Superdrug has unveiled its Essentials range of 1 skincare products, while Poundland has introduced cosmetics range Chit Chat, in which ...

The Marketing Profile: Elizabeth Fagan of Boots

, when the cosmetics category took off, and what the brand stands for today. 'Boots' core purpose ...

Superbrands case studies - Boots

. By the 1930s, Boots had more than 1,000 stores selling a wide range of products, including its new cosmetic ... , which Boots embraced. Over the years Boots has successfully introduced brands such as 17 cosmetics ... .com before going into the stores. No7 cosmetics have been relaunched six times, most dramatically in 2005 ...

Superbrands case studies: Black & Decker

to stabilise and recent trends suggest that as DIY tasks become less cosmetic and start to become more like ...

Superbrands case studies: Topshop

, the shift in external opinion of the brand began when Vogue voted the Topshop Colour Cosmetics range ...

 

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