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Unopened direct mail rates fall in 2008

Cosmetics and toiletries 0.21 15.83 14.63 17 Government departments 0.18 1.85 22.22 18 Online ... and agriculture 0.34 2.38 18 Computers 0.28 1.44 19 Cosmetics and toiletries 0.25 3.47 20 ... .36 14 Drink 0.61 0.63 15 Property 0.61 3.57 16 Computers 0.46 0.43 17 Cosmetics ...

Nectar overwhelmed by response rates in cosmetics promo

LONDON - Nectar card operator Loyalty Management UK, has been rapped by the advertising watchdog over a failure to provide equivalent treats in a promotional offer after it ran out of facials and manicures and offered customers inferior replacements.

Dunnhumby's media evaluation tool threatens the long view

. At a simple level, Heat readers may be likely to buy more cosmetics, but not because they read Heat ...

 

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