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MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

airline and Virgin s clothing and cosmetics operations. While it may have redesigned its Cola, Virgin ...

Boots gives launch of French skincare product to St Luke’s

, was awarded without a pitch. St Luke s already handles Boots 17 and No 7 ranges of cosmetics. ...

FOCUS: HEALTHCARE PR - ’Lifestyle’ drugs seek a PR remedy. The Viagra debate has clearly shown why non-NHS medicines need good PR if they are to compete with prescribed brands. Robert Gray reports

for medical purposes, not just cosmetic ones. To lend credibility to the argument, experts in the field ...

for cosmetic testing seems rather

multinationals who want to keep testing cosmetics on animals....multinationals who want to keep testing cosmetics on animals. Even Tim-nice-but-dim should have been ... restrictions on animal testing of cosmetics. Meanwhile the use of animals in producing genetically ... pressure. The hullabaloo last week over a ban on cosmetic tests on animals obscured ...

CAMPAIGN MEDIA AWARDS 1998: Best Use of Mixed Media - Avanti, the relaunch of sex

. BOOTS 17 COSMETICS Designed to appeal to media-literate and sceptical teenagers, the media plan ... COMMENDATION Title: 17 cosmetics Media Agency: BMP Optimum Media Planning Director: Avril ... /Product: 17 cosmetics Category General Manager: Gary Cormack Product Manager: Tracy Armson ...

POINT-OF-PURCHASE: A place of their own - Point-of-sale is becoming a war zone as big brands fight to keep their units to themselves, writes Robert Gray

and the display in which it is housed, he says. This is where cosmetics score so well. In a highly branded ...

’t want truth when it comes to their cosmetics, they want glamour, says Sean Larkins, account director

stance is founded on sound enough facts. Cosmetics companies blind us with science. Glamorous magazines ...

MEDIA: Kicking the tobacco habit - With the almost inevitable introduction of tobacco ad bans across the EU, how are media owners preparing for the loss of revenue? Claire Murphy reports

of different advertisers. Marketers from the car, financial services and cosmetics sectors ...

Campaign Press Awards Silver Anniversary 1998 - Sponsor Profiles - Best Fashion, Beauty and Healthcare Advertisement - The National Magazine Company

in the UK - discerning consumers who spend pounds 275 million a year on cosmetics, pounds 337 million ...

Why the Queen must not be tempted by a need for spin

interests them is the credibility of the new product they have created with assorted cosmetics ...

 

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