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Marketing Mix: Mild-mannered marketer by day

firefighting on the cosmetics counter and taken up the real thing....We ve all been tempted to chuck it all in and do something socially useful, but few of us actually do it. Yet former marketing manager Anna Harrison (ex Arden, Sara Lee, L Oreal etc) has given up firefighting on the cosmetics counter and taken up the real thing. Yes, the actual Blue Watch ...

FOCUS: EUROLOBBYING - Making a point on many levels - Mulit-level lobbying has come of age as European players get to grips with the complex relationships at state, national, EU and international levels

ban also extends to pharmaceuticals and cosmetics, many of which contain gelatine. Paul Adamson ...

How the sultans of spin have turned into whirling dervishes

t - namely, a passable imitation of the Tories without the sleaze. That required a great deal of cosmetic ...

ASA ad targets movie-goers

opens on a white-coated woman who explains that her cosmetic company s laboratories have discovered a ...

Boots marketer poached for US cosmetics push

US venture, marketing a raft of cosmetics brands purchased from Procter & Gamble last year....Liz Wilkinson, one of Boots most senior marketers, has been poached to spearhead the launch of a US venture, marketing a raft of cosmetics brands purchased from Procter & Gamble last year. Wilkinson, who until recently was head of strategic marketing at Boots Healthcare International, has been ...

ANALYSIS: The ASA: older and wiser? - Legal, decent, honest, truthful - over 35 years, the principles of the advertising industry’s watchdog have meant different things to different sections of society In the tug of war between the advertiser and

ago any amount of sexism could go unchallenged - it was perfectly acceptable for cosmetics company ...

Fernihough hired as Avon’s first PR chief

Avon has selected Boots PR manager Kim Fernihough to be its first head of PR. Fernihough will join the global cosmetic and fragrance company next month to spearhead a major image makeover. Avon created the job, which carries a package of around pounds 50,000, following a wider marketing ...

ITC backs Peugeot 306 ads

s ad for Marmite and flashing lights in Boots No 7 s black and red cosmetics work from St Luke ...

Charity decides on Leagas Shafron for antivivisection ads

cosmetics that have been tested on animals....Leagas Shafron Davis has been appointed to spearhead a new campaign urging consumers not to buy cosmetics that have been tested on animals. The ads will also try to persuade manufacturers not to produce them. The assignment, from the British Union for the Abolition of Vivisection, signals a ...

Campaign of the Year: Conservative Party

excellent campaign, and three from St Luke s: Boots No 7, which broke the mould of cosmetics advertising ...

 

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