19 Dec 1996
| by JANE BAINBRIDGE AND JULIAN LEE
Cosmetics company Clarins is threatening legal action against Asda for
selling products from its...Cosmetics company Clarins is threatening legal action against Asda for
selling products from its skin-care range at knockdown prices in the
run-up to Christmas.
Clarins does not officially supply Asda but the supermarket buys the
products on the grey market. It is currently offering eight ...
13 Dec 1996
| by LEXIE GODDARD
Avon, the door-to-door cosmetics business, is undergoing a PR makeover
in an effort to improve its...Avon, the door-to-door cosmetics business, is undergoing a PR makeover
in an effort to improve ...
, crisis management and staff media
training. It also supports the cosmetic company s charity work ...
of
the mass cosmetic market (Nielsen).
...
28 Nov 1996
as 11 healthcare titles, is to launch a
useful new publication next March called Cosmetic Surgery ...
about cosmetic surgery procedures .
All those in need of a little nip here or tuck ...
22 Nov 1996
on the most effective media
for fragrance and cosmetic marketing. Of the 1,006 women asked, 47 per
cent ...
07 Nov 1996
| by JANE BAINBRIDGE
and Le Jardin, to US company Renaissance
Cosmetics.
07 Nov 1996
| by JANE BAINBRIDGE
and is pulling its loss-making cosmetics brands
out of all Boots stores in a bid to move up-market....and is pulling its loss-making cosmetics brands
out of all Boots stores in a bid to move up-market.
The German-owned company wants to reposition its Lancaster cosmetics
brand as an exclusive department store ...
as a result of the
changes.
The restructure focuses on the cosmetics business which has been ...
07 Nov 1996
The Body Shop is to raise the quality of its products to attract a more
affluent and mature customer.
The company wants to lure the higher spending customer with more
expensive products that can match up to the performance of rival
cosmetics brands.
It is also planning a number ...
Schwarzkopf and Henkel Cosmetics have centralised their entire pounds 4
million media planning...Schwarzkopf and Henkel Cosmetics have centralised their entire pounds 4
million media planning and buying business into CIA Medianetwork after
a three-way pitch
Schwarzkopf called the pitch in August following the decision to combine
the Schwarzkopf and Henkel media accounts to achieve volume ...
01 Nov 1996
| by ANNE-MARIE CRAWFORD
in February 1995
revealed that many consumers were turned off by ads that showed
cosmetics and models ...
31 Oct 1996
| by JANE BAINBRIDGE
Jane Bainbridge examines the thinking that has made Boots No7 the first
cosmetic brand to stop...Jane Bainbridge examines the thinking that has made Boots No7 the first
cosmetic brand to stop using models in its commercials
The idea of advertising cosmetics without showing the face of a
beautiful woman is tantamount to advertising a car without seeing its
design - it simply isn t done ...