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Brand Health Check: Avon

The cosmetics firm's new chief executive faces a struggle to stabilise the brand, writes Kim...Cosmetics firm Avon's famous 'ding dong, Avon calling' ads of the 50s and 60s made it a household ... decline in profits, as it faces increasing competition from more affordable cosmetic ranges, aggressive ... category director, cosmetics, at Avon, brand director at Boots, and now managing director at porridge brand ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

that in the factory we make cosmetics, and in the drugstore we sell hope ,' explains Julia Goldin, global chief ... of the fastest-growing cosmetics brands in the UK in the past two years. The cosmetics market grew by 7% and 7 ...

How brands are innovating their way out of the 'squeezed middle'

a promotion offering 5 off when spending 20 or more at the Benefit Cosmetics website. Andrex ...

Brand Health Check: Kleenex

an obvious target and this, coinciding with the more widespread use of cosmetics by women, led to it being ... of the cosmetics brands. Make a connection with the female customer by positioning it in emotional terms ...

The Marketing Profile: Philip Clough of The Body Shop

Two decades on, global brand director Philip Clough confirms that the brand sells just as many gift sets today. In his late 40s, Clough grew up with Body Shop, and admits to having a fascination with the brand. Clough was the first L'Oreal employee to join the personal care and cosmetics brand, four months ...

The Work: New Campaigns - The World

edition cosmetics range Creative agency: JWT Bangkok Writer: Taya Soonthonvipat Art directors: Satit ... of spectacular climate changes are being used to launch a limited edition cosmetics range into Thailand ...

Sector Insight: Men's toiletries - Skincare leads the way

THE BACKGROUND Men's toiletries emerged when the cosmetic giants tuned in to the idea that in focusing their efforts on products designed to appeal to women, they were leaving half their potential ... , and depilatories MEN'S TOILETRIES AND COSMETICS BY TRENDS IN USE 2002 2003 ...

Power 100: Next Generation 2008

-up with Comic Relief, which was advertised on 23m packs. Dream job 'Managing my own beauty and cosmetics ...

The Marketing Profile: Anna Rosier of Organix

household and cosmetic products.However, she shows no sign of smugness about her idealistic lifestyle. She ...

Top 10 and bottom 10 ethical brands

on its beauty and cosmetic offering, has lost its position at the top of the index. It has been replaced ...

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