Brand Failures
01 Apr 2003 | by Matt Haig
97. Levi s 98. Kmart 99. The Cream nightclub 100. Yardley cosmetics ...
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Case Study: Lush - The Scent of Success
01 Apr 2003 | by Professor Angus Jenkinson and Branko Sain
Case study investigating the origins and development of the Lush cosmetics brand, from it's origins...Born from the ashes of 'Cosmetics to Go', Lush opened its first shop in Poole in 1994 and mushroomed into a chain of more than 130 shops worldwide. The humus for this growth was the interplay the ideas of freshness, nature and fun. These ideas are the heart and soul of Lush and everything Lush ...
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