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NEW MEDIA: Briefs

16 Sep 1999 | by BEN ROSIER

. Creative work was by Fielding Oreal has launched a new e-commerce site for its Maybelline cosmetics ...

STOP PRESS

29 Jul 1999 | by IAN DARBY

Motive Carat, MindShare and Portland, Posterscope and IPM. Calvin Klein Cosmetics has appointed ...

TELEMARKETING: TEST THE LINE - Customer service lines can be informative or irritating, Campaign tried five

18 Jun 1999 | by LARRY BARKER, executive creative direct

get a 30ml tube just so that you can try it out. Caller Are the cosmetic products for everyday use? Operator Yes, a lot of our products are cosmetic now. We do a footbath and a ...

NPD: Science joins art in brand naming - Whether overt, abstract or evocative, finding a name that really stands out is one of the major factors behind the successful launch of a new brand. Rachel Miller reports

27 May 1999 | by RACHEL MILLER

are often the only option in markets such as pharmaceuticals, technology and cosmetics. You can have a ...

Stop Press

20 May 1999 | by ANNE-MARIE CRAWFORD

-president of marketing for Avon Cosmetics, Gillian Wilmot, as director of direct catalogues. Phil Anderson, head ...

DIRECT: Briefs

22 Apr 1999 | by BEN ROSIER

of its Parfums Givenchy fragrance and Beaute cosmetics range. The campaign will use Givenchy s customer ...

GUIDE TO COMMERCIAL RADIO 1999: How radio is used to increase sales - Growing numbers of advertisers are booking airtime on radio and even previously averse sectors now embrace it

22 Apr 1999 | by ASHLEY DAVIES

of radio at BMP OMD, explains that cosmetics can also be tricky. Glamorous propositions are difficult. Cosmetics are more about aspirations, which is harder to convey on radio, he argues. As radio ...

Smithfield lands UK PR in Gucci takeover battle

16 Apr 1999 | by SOPHIE BARKER

is now representing LVMH. - Cosmetics giant L Oreal has hired Smithfield on a retainer ...

Stop Press

01 Apr 1999 | by IAN DARBY

its No 7 cosmetics brand. Highland Distillers, Remy Cointreau and Jim Beam Brands Worldwide ... . Renaissance Cosmetics has sold the worldwide rights for its Insignia deodorant brand and Fetish perfume ...

MARKETING FOCUS: TOP 100 ADVERTISERS - Confounding the pessimists, our top 100 chart from Media Monitoring Service shows increased ad budgets for many of Britain’s biggest brands and companies. In part one, Jane Bainbridge looks at the major shift

25 Feb 1999 | by JANE BAINBRIDGE

the following year. L Oreal also introduced new cosmetic ranges and relaunched its Elnett hairspray ...

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