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The World: Amsterdam - Netherlands sees rise in TV adspend to EUR851m

Car-makers, energy companies and cosmetics producers showed a steep increase in TV spending, while insurance companies, DVD and CD marketers reported sharp drops. SPOT said the rise was the highest since 2000. Paul van Niekerk, a SPOT director, said: "The increase has been particularly remarkable because ...

Dunnhumby's media evaluation tool threatens the long view

. At a simple level, Heat readers may be likely to buy more cosmetics, but not because they read Heat ...

Visa voted most trustworthy brand by Reader's Digest

product categories, including automotive, cosmetic, breakfast cereals and personal computers. The survey ...

Avon drafts in Halpern to revive plummeting sales

Avon, the world's largest cosmetics firm, has called in Halpern as it prepares to launch products...The firm, which is also the world's biggest direct seller of cosmetics, has awarded Halpern a UK and Europe-wide brief. Avon reported global third-quarter profits of £78.6m, down 38 per cent on the same period last year. Halpern's first task will be to promote ranges such as Mark, Avon Anew and Avon ...

Direct Mail: Finance proves a strong draw

.00 35.00 18 Cosmetics and toiletries 0.29 14.04 62.00 19 Household stores ... 0.77 0.58 12 Social and political orgs. 0.57 1.13 13 Cosmetics and toiletries ... 0.32 2.71 15 Cosmetics and toiletries 0.30 2.57 16 Social ...

The Work: New campaigns - UK

Client: Helen Miller, commercial director for cosmetics and fragrance, Boots Brief: Add premium values to the UK's biggest-selling cosmetics brand Creative agency: Mother Writer: Mother Art director: Mother ... 's market-leading cosmetic brand. KINGSMILL - NO CRUSTS CREDITS Project: No crusts Client: Brian ...

Virgin in redesign of umbrella brand logo

in the project. The group has expanded into lifestyle products in recent years with Virgin Cosmetics ...

Bupa seeks shop for direct tasks

and travel insurance, childcare and cosmetic surgery. In January 2005 the company, which had previously ...

Hotline: Direct marketing agency Personal wins Bupa account

's cosmetic surgery business. The agency beat Watson Phillips Norman to the business.

City & Corporate: Hudson Sandler ditches global brand

or helpful.' Hudson Sandler chairman Michael Sandler said the change was purely 'cosmetic'. Last month ...

 

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