Search results for "Cosmetics

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FOCUS - YOUTH MARKETING: Targeting the bad girls with attitude - With role models from Ulrika Jonsson to Denise Van Outen, the new ’ladettes’ are a potent symbol of 1990s Britain. Youth brands, ever keen to tap into a new market are discov

07 Aug 1998 | by MARY COWLETT

and cigarettes, uniquely female brands such as toiletries and cosmetics also need to match up. The recently relaunched Boots 17 cosmetics range has tapped into the new female bravado by developing the ad strap ... as the only cosmetics for girls with attitude. To make the older aggressive message more fun for its ...

FOCUS: MARKETING COMMUNICATIONS - When the time is right to integrate - As companies demand more sophistication and value for money from their marketing strategies, PR consultancies have discovered the benefits of diversification

15 May 1998 | by MARY COWLETT

solution. Sheena Horgan, a partner at Eulogy, says: This is both a cosmetic and critical issue ... fire. Virgin Vie, the cosmetics company launched last October now boasts six stores. However, its ...

 

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