29 Jan 2004
by an alcoholic drink brand into perfume and cosmetics.
Bacardi retained below-the-line agency Voyage to work ...
29 Jan 2004
| by Robert Gray
performance end of the market, Ward says cosmetics remain important. "We focus on performance more than fashion. We talk about the four Fs: fit, function, form and then fashion. But we've brought cosmetics ...
22 Jan 2004
| by Jo Bowman
found that only 38% of Czechs prefer to buy brand-name cosmetics and perfumes rather than no ...
08 Jan 2004
What is your greatest work achievement?
As product manager on WeightWatchers, I did an awful lot of work to beat Danone Shape to take second place in the 'light yoghurt' market.
What would be your dream brand to work on and why?
A cosmetic brand such as Lancome, because I have an affinity ...
08 Jan 2004
| by Robert Gray
drive.
Perfect match
Cosmetic brand Virgin Vie worked with Carlson to target women in their 20s and 30s. Cosmetic samples were distributed at 53,000 cosmetic parties nationwide, reaching 735,000 women ...