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MEDIA: Women demand a fresh perspective - Brands are having to think harder about their media usage in order to target young women Robert McLuhan writes.

this medium, with cosmetics and toiletries using it for a mere 1.6% of their total budget ... closer to the moment of decision-making, he points out. Cosmetics brands might advertise first ... market. MEDIA: GREEN TEA CASE STUDY In March Unilever s cosmetics group Elizabeth ...

L’Oreal signs Michael Schumacher

and say he s worth it for L Oreal. The French cosmetics giant has signed Schumacher as a new...Michael Schumacher, the Formula One racing driver, will be the next celebrity to shake his locks and say he s worth it for L Oreal. The French cosmetics giant has signed Schumacher as a new spokesperson for its Elvive shampoo brand in the UK. He will appear in an ad directed by Fifth Element ...

Point of purchase: Make more sense of in-store appeal - POP is having to fight hard to secure valuable retail real estate. David Murphy reports

of unglamorous leg-work involved to make a campaign successful. Cosmetics brand Vichy approached POP ... backdrop of bubbles to the display of Vichy cosmetics. A series of discs welded into the back panel ...

OPINION: Safeway and BA moves suggest end for faddery

is cosmetic, but makes a big statement. He is said to be keen to replace all the multi-coloured tailfin ...

M&S hunts brand director to steer revamp of stores

Marks s role and decided to recruit externally for the post. M beauty shop for cosmetics and toiletries. Sutton is known as a local format, while test formats for regional and flagship stores will open over the next month. McWalter also confirmed that M&S will use television ...

Roddick hires St Luke’s for human rights work

position to pick up further advertising work for The Body Shop. In the past, the ethical cosmetics ...

MARKETING MIX: Pen portrait

-based marketing consultancy. It is her first venture outside a big brand name since she joined Avon Cosmetics...Helen Cooper recently quit as international marketing director at Yardley to set up her own web-based marketing consultancy. It is her first venture outside a big brand name since she joined Avon Cosmetics as a sales trainer in 1986. She moved into NPD and marketing and worked at M t fit the usual profile ...

ANALYSIS: Can P&G recover its lost ground? - Procter & Gamble saw 10% of its value wiped out after poor results last week. Paul Whitfield asks if P&G can market its way out of its current problems

. The company s Beauty Care division, which includes its Hugo Boss perfumes, Max Factor cosmetics and Cover Girl cosmetics, recorded better than expected sales growth of 7%. Physique, P s newly launched youth ...

 

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