25 May 2000
| by ROBERT MCLUHAN
this medium, with cosmetics and toiletries using it for a mere 1.6% of
their total budget ...
closer to the
moment of decision-making, he points out.
Cosmetics brands might advertise first ...
market.
MEDIA: GREEN TEA CASE STUDY
In March Unilever s cosmetics group Elizabeth ...
18 May 2000
| by IMELDA MICHALCZYK
and say he s worth it for L Oreal. The
French cosmetics giant has signed Schumacher as a new...Michael Schumacher, the Formula One racing driver, will be the next
celebrity to shake his locks and say he s worth it for L Oreal. The
French cosmetics giant has signed Schumacher as a new spokesperson for
its Elvive shampoo brand in the UK. He will appear in an ad directed by
Fifth Element ...
18 May 2000
| by DAVID MURPHY
of unglamorous
leg-work involved to make a campaign successful.
Cosmetics brand Vichy approached POP ...
backdrop of bubbles to the display of Vichy cosmetics. A
series of discs welded into the back panel ...
18 May 2000
| by LAURA MAZUR, a business writer and auth
is cosmetic, but makes a big statement. He is said to be keen
to replace all the multi-coloured tailfin ...
11 May 2000
| by BEN ROSIER
Marks s role and decided to recruit
externally for the post.
M beauty shop for cosmetics and toiletries.
Sutton is known as a local format, while test formats for regional
and flagship stores will open over the next month.
McWalter also confirmed that M&S will use television ...
11 May 2000
| by ALEXANDRA JARDINE
position to pick up further
advertising work for The Body Shop.
In the past, the ethical cosmetics ...
04 May 2000
-based marketing consultancy. It is her
first venture outside a big brand name since she joined Avon Cosmetics...Helen Cooper recently quit as international marketing director at
Yardley to set up her own web-based marketing consultancy. It is her
first venture outside a big brand name since she joined Avon Cosmetics
as a sales trainer in 1986. She moved into NPD and marketing and worked
at M t fit the usual profile ...
04 May 2000
| by PAUL WHITFIELD
.
The company s Beauty Care division, which includes its Hugo Boss
perfumes, Max Factor cosmetics and Cover Girl cosmetics, recorded better
than expected sales growth of 7%. Physique, P s newly launched youth ...