Search results for "Cosmetics

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NEW MEDIA: Bourjois offers site to increase brand appeal

Cosmetics company Bourjois this week goes live with a major new international web presence...Cosmetics company Bourjois this week goes live with a major new international web presence as it bids to extend the brand s appeal among office workers in its core female 16- to 35-year-old market, and take on rivals Max Factor and Maybelline. The site follows the adventures of the cartoon ...

L'Oreal pounds 2.7m ad push taps into grey market

L Oreal is to tap into the spending power of the grey market with a new skincare range designed specifically for older women. The French cosmetics giant will launch the Age Perfect range this month under ... . The product enhances grey hair rather than covering it up. Cosmetics firms including Clinique ...

P&G appoints Leo Burnett to launch SK-II brand in UK

Procter giving customers complete privacy. Leo Burnett is one of a number of UK roster agencies for P s cosmetics and toiletries brands. It handles Max Factor, which recently scored a coup by signing Madonna to appear in ads, and Secret deodorant. The other agencies are Grey, which handles Cover ...

MEDIA: P&G debuts interactive ad campaign on Open

Charmin toilet tissue and Olay cosmetics.

CAREERS: Company CV - L’Oreal

Company facts L Oreal is the global leader in the cosmetics industry, with a head office ... . The L Oreal Group concentrates on cosmetics, which accounts for 97% of turnover and comprises four business divisions: Professional Products, Consumer Products, Luxury Products and Active Cosmetics ...

Boots plans designer label perfume launch

by Boots cosmetics and fragrance category manager Philippa McNamara. The perfumes will debut ...

BRIEFS

cosmetics company, is relaunching its brand with a new look by design and packaging consultancy Jones ... trendy cosmetics companies MAC, Bobbi Brown and Stila. The redesign will initially concentrate on the cosmetics products, but will expand across the entire product range. Thomas the Tank Engine ...

MEDIA: Women demand a fresh perspective - Brands are having to think harder about their media usage in order to target young women Robert McLuhan writes.

this medium, with cosmetics and toiletries using it for a mere 1.6% of their total budget ... closer to the moment of decision-making, he points out. Cosmetics brands might advertise first ... market. MEDIA: GREEN TEA CASE STUDY In March Unilever s cosmetics group Elizabeth ...

L’Oreal signs Michael Schumacher

and say he s worth it for L Oreal. The French cosmetics giant has signed Schumacher as a new...Michael Schumacher, the Formula One racing driver, will be the next celebrity to shake his locks and say he s worth it for L Oreal. The French cosmetics giant has signed Schumacher as a new spokesperson for its Elvive shampoo brand in the UK. He will appear in an ad directed by Fifth Element ...

Roddick hires St Luke’s for human rights work

position to pick up further advertising work for The Body Shop. In the past, the ethical cosmetics ...

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