12 Oct 2000
| by BEN ROSIER
Cosmetics company Bourjois this week goes live with a major new international web presence...Cosmetics company Bourjois this week goes live with a major new international web presence as it bids to extend the brand s appeal among office workers in its core female 16- to 35-year-old market, and take on rivals Max Factor and Maybelline.
The site follows the adventures of the cartoon ...
12 Oct 2000
| by JOANNA WITT
L Oreal is to tap into the spending power of the grey market with a new skincare range designed specifically for older women.
The French cosmetics giant will launch the Age Perfect range this month under ...
. The product enhances grey hair rather than covering it up.
Cosmetics firms including Clinique ...
21 Sep 2000
| by JOANNA WITT
Procter giving customers complete privacy.
Leo Burnett is one of a number of UK roster agencies for P s cosmetics and toiletries brands. It handles Max Factor, which recently scored a coup by signing Madonna to appear in ads, and Secret deodorant. The other agencies are Grey, which handles Cover ...
13 Jul 2000
| by ALEXANDRA JARDINE
Charmin toilet tissue and Olay
cosmetics.
13 Jul 2000
Company facts
L Oreal is the global leader in the cosmetics industry, with a head
office ...
.
The L Oreal Group concentrates on cosmetics, which accounts for 97% of
turnover and comprises four business divisions: Professional Products,
Consumer Products, Luxury Products and Active Cosmetics ...
13 Jul 2000
by Boots
cosmetics and fragrance category manager Philippa McNamara.
The perfumes will debut ...
cosmetics company, is relaunching its brand
with a new look by design and packaging consultancy Jones ...
trendy cosmetics companies MAC, Bobbi Brown and
Stila. The redesign will initially concentrate on the cosmetics
products, but will expand across the entire product range.
Thomas the Tank Engine ...
25 May 2000
| by ROBERT MCLUHAN
this medium, with cosmetics and toiletries using it for a mere 1.6% of
their total budget ...
closer to the
moment of decision-making, he points out.
Cosmetics brands might advertise first ...
market.
MEDIA: GREEN TEA CASE STUDY
In March Unilever s cosmetics group Elizabeth ...
18 May 2000
| by IMELDA MICHALCZYK
and say he s worth it for L Oreal. The
French cosmetics giant has signed Schumacher as a new...Michael Schumacher, the Formula One racing driver, will be the next
celebrity to shake his locks and say he s worth it for L Oreal. The
French cosmetics giant has signed Schumacher as a new spokesperson for
its Elvive shampoo brand in the UK. He will appear in an ad directed by
Fifth Element ...
11 May 2000
| by ALEXANDRA JARDINE
position to pick up further
advertising work for The Body Shop.
In the past, the ethical cosmetics ...