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BRAND HEALTH CHECK: Jif - Is loyalty for Jif behind the name or product? Jif is rebranding in the UK to its global name of Cif. But how will the household cleaning brand ensure its UK consumers continue to pick up the product, asks Cordelia Brabbs

/Starburst), they ve done it to cosmetics (Oil of Ulay/Olay), they ve tried to do it to cereal (Coco Pops...They ve done it to chocolate (Marathon/Snickers), they ve done it to sweets (Opal Fruits/Starburst), they ve done it to cosmetics (Oil of Ulay/Olay), they ve tried to do it to cereal (Coco Pops/Choco Krispies). Now they re doing it to household cleaning products. Last week, Lever Brothers announced ...

CAREERS: Movers

Alison Ireland and Jennie Kershaw have joined children's confectionery specialist LEAF, as brand manager and assistant brand manager for Chewits, respectively. Ireland formerly worked as assistant brand manager at Jacobs Bakery, and Kershaw was marketing executive with Milo Cosmetics. ...

FIELD MARKETING: Promoting sales in departure lounges - Robert McLuhan reveals how promotions can influence shoppers at the UK's exit points

. Drinks, fragrances and cosmetics are offered to travellers both in departure lounges and in arrivals ... this, whether it s a drink, a perfume or a cosmetic product. PASSENGER PROFILES ...

MEDIA: Rossellini fragrance to back Turner film series

to complement her cosmetics collection launched last year. The fragrance, described as sparkling, green, fresh ... marketing and management of fragrance and cosmetics ranges. According to Prime, the deal is a perfect ...

PUBLIC RELATIONS: Personality's power - Celebrity endorsements can give a brand a touch of glamour, writes Emma Reynolds

had lost her integrity. One sector in which celebrities are never out of favour is the cosmetics ...

Unilever in pounds 155m sale of Elizabeth Arden to US firm

fragrance brands such as Fifth Avenue, Sunflowers and Red Door; the Elizabeth Arden cosmetics range ... will be moved to its new perfume division Unilever Cosmetics International, established in March this year ... . In February Unilever said that the Elizabeth Arden brands did not fit with its more fashionable cosmetics ...

NEW MEDIA: Bourjois offers site to increase brand appeal

Cosmetics company Bourjois this week goes live with a major new international web presence...Cosmetics company Bourjois this week goes live with a major new international web presence as it bids to extend the brand s appeal among office workers in its core female 16- to 35-year-old market, and take on rivals Max Factor and Maybelline. The site follows the adventures of the cartoon ...

L'Oreal pounds 2.7m ad push taps into grey market

L Oreal is to tap into the spending power of the grey market with a new skincare range designed specifically for older women. The French cosmetics giant will launch the Age Perfect range this month under ... . The product enhances grey hair rather than covering it up. Cosmetics firms including Clinique ...

MEDIA: Brands cash in by targeting tweens - Pop magazines are the most popular medium for reaching ten- to 13-year-olds. Andy Fry reports

of tween music mags explains why a growth in fashion and cosmetics advertising was possible. It also ...

NEW MEDIA: Superdrug set to unveil e-commerce services

on OTC medicines, with plans to offer a range of cosmetic and beauty products in time for Christmas ...

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