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NEW MEDIA: Bourjois offers site to increase brand appeal

12 Oct 2000 | by BEN ROSIER

Cosmetics company Bourjois this week goes live with a major new international web presence...Cosmetics company Bourjois this week goes live with a major new international web presence as it bids to extend the brand s appeal among office workers in its core female 16- to 35-year-old market, and take on rivals Max Factor and Maybelline. The site follows the adventures of the cartoon ...

NEW MEDIA: Superdrug set to unveil e-commerce services

05 Oct 2000 | by BEN ROSIER

on OTC medicines, with plans to offer a range of cosmetic and beauty products in time for Christmas ...

Briefs

10 Aug 2000 | by JOANNA WITT

Superdrug is launching a new-look cosmetics department which will let customers experiment...Superdrug is launching a new-look cosmetics department which will let customers experiment with products without being pressured by staff. Playstation areas will include testers, promotional items, lighting and mirrors, with cotton wool provided to remove tested make-up. The redesign is by Carte ...

TELEMARKETING: How a complaint can offer insights - Care lines can impart a wealth of data while keeping customers happy

03 Aug 2000 | by ROB MCLUHAN

that revealed a market for men s cosmetics and led to the launch of a successful new product ...

MEDIA: P&G debuts interactive ad campaign on Open

13 Jul 2000 | by ALEXANDRA JARDINE

Charmin toilet tissue and Olay cosmetics.

BRIEFS

08 Jun 2000 | by CRAIG SMITH

cosmetics company, is relaunching its brand with a new look by design and packaging consultancy Jones ... trendy cosmetics companies MAC, Bobbi Brown and Stila. The redesign will initially concentrate on the cosmetics products, but will expand across the entire product range. Thomas the Tank Engine ...

MEDIA: Women demand a fresh perspective - Brands are having to think harder about their media usage in order to target young women Robert McLuhan writes.

25 May 2000 | by ROBERT MCLUHAN

this medium, with cosmetics and toiletries using it for a mere 1.6% of their total budget ... closer to the moment of decision-making, he points out. Cosmetics brands might advertise first ... market. MEDIA: GREEN TEA CASE STUDY In March Unilever s cosmetics group Elizabeth ...

OPINION: Safeway and BA moves suggest end for faddery

18 May 2000 | by LAURA MAZUR, a business writer and auth

is cosmetic, but makes a big statement. He is said to be keen to replace all the multi-coloured tailfin ...

MARKETING MIX: Pen portrait

04 May 2000

-based marketing consultancy. It is her first venture outside a big brand name since she joined Avon Cosmetics...Helen Cooper recently quit as international marketing director at Yardley to set up her own web-based marketing consultancy. It is her first venture outside a big brand name since she joined Avon Cosmetics as a sales trainer in 1986. She moved into NPD and marketing and worked at M t fit the usual profile ...

Stop Press

06 Apr 2000 | by IMELDA MICHALCZYK

development director at Virgin Clothing and Cosmetics. Discovery Networks Europe has appointed ... Virgin Cosmetics Direct business. ...

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