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L'Oreal unveils £20m online CRM campaign

The L'Oreal Insider scheme encourages consumers to open an online account for access to offers of free samples, reviews, expert advice and money-off vouchers for its products. The cosmetics brand hired digital agency Gyro in May to create the scheme and is understood to have invested 20m ...

Groupon to be investigated by OFT over trading practices

for cosmetic surgery over complaints it made consumers rush into a decision. Rival services LivingSocial ...

 

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