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Media Awards 2010: Best Fashion, Beauty and Healthcare Campaign

crowded, competitive cosmetics market, Starcom MediaVest needed to find a way to give the P&G brand Max ...

Music: Singing the same tune

who was involved in the cosmetics giant's tie-ups with artists such as Britney Spears, before joining ...

Campaign Promotion: The London Long Copy Challenge - Meet The Panel

and Coty Cosmetics. Adam on long copy: "Advertising doesn't often have much time to leave an impression ...

Reinventing the ad break

breaks. It featured Max Factor cosmetics, Olay skincare and the Aussie and Clairol Nice 'n' Easy haircare ...

Diary: Girls a bonus with ghd

No, according to the executive creative director, Damon Collins, the real pleasure of working on a cosmetics account is that day of casting you get to enjoy when a bus-load of beauties turn up at your reception. ...

Outdoor: The People's Reaction

their cash with little consideration, on clothes, toiletries and cosmetics, and prefer to spend money than ...

Global Power List 2010: Vital Statistics

cosmetics longer, and the more you age, the more you need good cosmetics." Steve Ballmer CEO, Microsoft ...

Global Power List 2010: A - B

spending puts the world's largest cosmetics company in the top five of global advertisers. What he says "The world's population is ageing, and that's great, because you use cosmetics longer, and the more you age, the more you need good cosmetics." What people say A former marketer himself, Agon is said ...

Global Power List 2010: L - P

in July 2008, he was best known for revamping the cosmetics brand CoverGirl with the campaign tagline ... , while running its cosmetics and fragrances division. Deals and deeds Pritchard has overseen ...

 

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