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The Work: Private View

. There's loads of natural tinder in these people: loaded, hated, loved, cosmetically altered. I want ...

Gyro wins £20m CRM account from L'Oréal

Gyro will work to build customer engagement across the Garnier, Maybelline and L'Or al beauty brands. The activity will span direct mail and digital channels. The appointment follows a process that began when the cosmetics giant approached a number of agencies in February. ISBA co-ordinated the review ...

Express Newspapers rapped for printing misleading cosmetics ad

An ad for My Aesthetics, a skin treatment manufacturer, which appeared in the Express newspaper, has been banned by the Advertising Standards Authority (ASA) for making misleading claims.

Govt backs tighter cosmetic ad rules

The Government has welcomed new rules to clamp down on misleading ads for cosmetic products as part of its drive to stamp out the use of perfect "body images". Last week, CAP and BCAP issued new guidance following pressure from ministers and the Advertising Standards Authority, which has had a growing ...

Claire Beale: Mendelsohn will bring renewed vigour to IPA

of the Fragrance Foundation, a board member of Cosmetic Executive Women, chair of the Corporate Board of Women ...

Japan adspend decline slows in 2010

; cosmetics and toiletries; food and other services; and finance and insurance. Among those that made ...

Media Perspective: Why brands should try much harder to educate customers

're going to be talking about food, cosmetics and health in a context informed by genetic advances and bio ...

L'Oreal calls UK CRM review

The cosmetic giant has approached a number of agencies and will hold a pitch for the account next month ahead of a campaign launch in the run up to Easter. The pitch is being handled by ISBA. The appointed agency will be responsible for handling activity that will span direct mail and digital channels ...

Unilever's global media vice-president retires

to this she was senior vice-president global marketing, Unilever cosmetics, the fragrance arm of the company ...

Media Awards 2010: Best Fashion, Beauty and Healthcare Campaign

crowded, competitive cosmetics market, Starcom MediaVest needed to find a way to give the P&G brand Max ...

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