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Case study: Boots No.7 - intelligent media planning
24 May 2005 | by Professor Angus Jenkinson and Branko Sain
How adding direct mail to the media plan helped Boots launch a new cosmetic....Background Boots had developed a totally revolutionary new foundation product for inclusion in the No7 range, Intelligent Colour Foundation. Boots No7 is the second largest brand in the colour cosmetics sector of the market, and as such is a major contributor not just to Boots' business, but also ...
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