CREATIVE STRATEGY: How to waste an Oscar winner
24 Mar 2011 | by Simon Kershaw
-turned-Crusader-knight. Don t think so. Back in brandland, even more than supermarkets, cosmetics companies always need a ...
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CREATIVE STRATEGY: ASA vs L'Oréal - Beauty is truth, truth beauty
28 Jul 2011 | by Simon S Kershaw
During her lifetime, we ve seen the rise and rise of disturbing trends affecting the health of many young women: eating disorders; self-harming; cosmetic surgery; binge drinking, and more. No doubt a psychologist or anthropologist could comment with much greater insight than I on what lies ...
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