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Aegis acquires French sales promotion agency

Implicom , which has gross assets of around 3.2m ( 2.1m), has been bought by Aegis Group to complement Aegis Media s existing online and offline business in France. The agency, founded in 1992, has a host of blue-chip clients including Coca-Cola, French cosmetics brand Bergasol, Heinz, Bridgestone ...

Nivea Visage turns to direct mail for sample distribution

The cosmetics brand plans to target 150,000 women with samples of its day, night and eye creams, which contain Nivea s DNAge Cell Renewal Anti-Age System. The mailing campaign will begin at the end of the month. Each mailing will contain 10ml samples of the day and night cream, a 5ml sample of eye cream ...

Revlon u-turns on decision to appoint Initiative to $150m account

NEW YORK - Cosmetics giant Revlon has reversed a decision to move its estimated $150m (£76.2m

Initiative takes $120m Revlon US media account from Carat

and buying for cosmetic giant Revlon from incumbent Carat....Carat has held the account since March 2006 and is believed to have retained the digital media account for the cosmetics firm, which it currently handles through its digital specialist Carat Fusion ... s Starcom. The haircare and cosmetics manufacturer called the pitch in January 2006 as part of a decision ...

Mattel calls review of £50m pan-European media

out a Barbie cosmetics range in partnership with Estee Lauder brand Mac, to boost flagging sales ...

 

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