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Trading places: this week's people moves

12 Oct 2012 | by Loulla-Mae Eleftheriou-Smith

of public relations from rival cosmetics brand L'Oreal . ( PR Week) Culture Secretary Maria Mille r ...

Former GroupM Thailand CEO Bell to lead media at L'Oreal

19 Aug 2010 | by Benjamin Li

and digital, across the region over the past year. The cosmetics giant launched a review of its US$45 ...

The Body Shop calls on The Search Works

10 Sep 2008 | by Dan Leahul

The Search Works will handle both pay-per-click and search engine optimisation to increase the company's visibility in search engine listings. The Search Works will work closely with The Body Shop's in-house marketing team to drive customers to its website and capitalize on seasonal cosmetic ...

Estee Lauder reviews $400m global media account

18 Jan 2008 | by Staff

NEW YORK - Estee Lauder, the cosmetics and fragrance manufacturer, has confirmed a review of its...WPP Group s Maxus, the US incumbent; Omnicom Group s M2M, which handles the UK, Japan and other markets; and Havas s MPG, a non-roster agency, are all pitching for the account. The cosmetics giant, which owns the Clinique, Aveda and Aramis brands, wants to consolidate the business, including media ...

ZenithOptimedia extends hold on L'Oreal with French media buying win

09 Jan 2008 | by Staff

ZenithOptimedia, owned by Publicis Groupe, already runs media planning and buying for grooming and cosmetics firm L Oreal in 15 European countries, including the UK. Previously, the account was handled in-house by L Oreal Media. Staff there will be joining ZenithOptimedia over the first quarter of 2008 ...

Aegis acquires French sales promotion agency

18 Oct 2007 | by Alex Donohue

Implicom , which has gross assets of around 3.2m ( 2.1m), has been bought by Aegis Group to complement Aegis Media s existing online and offline business in France. The agency, founded in 1992, has a host of blue-chip clients including Coca-Cola, French cosmetics brand Bergasol, Heinz, Bridgestone ...

Nivea Visage turns to direct mail for sample distribution

25 Jul 2007 | by Alex Donohue

The cosmetics brand plans to target 150,000 women with samples of its day, night and eye creams, which contain Nivea s DNAge Cell Renewal Anti-Age System. The mailing campaign will begin at the end of the month. Each mailing will contain 10ml samples of the day and night cream, a 5ml sample of eye cream ...

Revlon u-turns on decision to appoint Initiative to $150m account

10 Apr 2007 | by Jacquie Bowser

NEW YORK - Cosmetics giant Revlon has reversed a decision to move its estimated $150m (£76.2m

Initiative takes $120m Revlon US media account from Carat

05 Mar 2007 | by Staff

and buying for cosmetic giant Revlon from incumbent Carat....Carat has held the account since March 2006 and is believed to have retained the digital media account for the cosmetics firm, which it currently handles through its digital specialist Carat Fusion ... s Starcom. The haircare and cosmetics manufacturer called the pitch in January 2006 as part of a decision ...

Mattel calls review of £50m pan-European media

05 Feb 2007 | by by Darren Davidson

out a Barbie cosmetics range in partnership with Estee Lauder brand Mac, to boost flagging sales ...

 

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