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CREATIVE STRATEGY: ASA vs L'Oréal - Beauty is truth, truth beauty

During her lifetime, we ve seen the rise and rise of disturbing trends affecting the health of many young women: eating disorders; self-harming; cosmetic surgery; binge drinking, and more. No doubt a psychologist or anthropologist could comment with much greater insight than I on what lies ...

CREATIVE STRATEGY: Soap & Glory lightens the January blues

-faced, science-based "proofs" beloved of cosmetics manufacturers, S G tell us that Trick and Treatment was safety ...

Artist suspends herself on shark hooks for Lush campaign

LONDON - Lush Fresh Handmade Cosmetics is launching a global campaign to end shark finning

Virgin Vie At Home in search for brand partners

The move is intended to reach new customers with the brand s range of cosmetics, jewellery and homeware products. Chris Taylor, commercial director at Touchdown Marketing, said: Virgin Vie At Home will offer businesses an attractive proposition for third-party activity, including product discounts ...

Nectar overwhelmed by response rates in cosmetics promo

LONDON - Nectar card operator Loyalty Management UK, has been rapped by the advertising watchdog over a failure to provide equivalent treats in a promotional offer after it ran out of facials and manicures and offered customers inferior replacements.

Lush launches Guantanamo Bay protest campaign

LONDON - Cosmetics retailer Lush has launched a UK-wide campaign calling for the closure of US...Reprieve s website . Constantine said: Because Lush is a cosmetics company we normally campaign over ...

Coull signs up more brands after Boots trial

Viewers were able to click on products such as a No.7 cosmetic case and a Remington hair straightening kit, while watching the Boots ad as it played on the websites. They were given information on the products and could click to be sent directly to the Boots online store to purchase the featured items ...

TNS increases stake in LatinPanel Holdings

The company, which operates across 15 South American markets including Argentina, Brazil, Mexico and Colombia, will be acquired by TNS in January 2008 and integrated into the TNS Worldpanel network. LatinPanel Holdings specialises in consumer panel research across the groceries, toiletries, cosmetics, food ...

Seven Squared signs transatlantic publishing deal

The joint venture, called Transcontinental Custom Communications, will offer fully integrated relationship marketing services that include database marketing, research, variable printing and photo studio. Cosmetics industry magazine Look Good Feel Better, which offers health and beauty advice to female cancer ...

Nivea Visage turns to direct mail for sample distribution

The cosmetics brand plans to target 150,000 women with samples of its day, night and eye creams, which contain Nivea s DNAge Cell Renewal Anti-Age System. The mailing campaign will begin at the end of the month. Each mailing will contain 10ml samples of the day and night cream, a 5ml sample of eye cream ...

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