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CLIENT ROUND-UP

Coty is introducing a low-cost, mass market colour cosmetics range into the UK called Miss Sporty...Coty is introducing a low-cost, mass market colour cosmetics range into the UK called Miss Sporty. The range will be aimed at 16- to 24-year-olds and consists of 16 make-up products in 170 shades to be sold at only three prices: pounds 1.29, pounds 1.49 and pounds 1.99. Miss Sporty ...

REVIEW: Marketing and advertising news in the week’s press

-order cosmetics company expected to launch its website in the UK and Germany in June. AMV will create a print ...

MEDIA: Women demand a fresh perspective - Brands are having to think harder about their media usage in order to target young women Robert McLuhan writes.

this medium, with cosmetics and toiletries using it for a mere 1.6% of their total budget ... closer to the moment of decision-making, he points out. Cosmetics brands might advertise first ... market. MEDIA: GREEN TEA CASE STUDY In March Unilever s cosmetics group Elizabeth ...

OPINION: Safeway and BA moves suggest end for faddery

is cosmetic, but makes a big statement. He is said to be keen to replace all the multi-coloured tailfin ...

TBWA lands pounds 10m Petspark pan-Euro task

strengthened its management team when it poached Adrian Marrullier from Virgin cosmetics to be the European ...

MARKETING MIX: Pen portrait

-based marketing consultancy. It is her first venture outside a big brand name since she joined Avon Cosmetics...Helen Cooper recently quit as international marketing director at Yardley to set up her own web-based marketing consultancy. It is her first venture outside a big brand name since she joined Avon Cosmetics as a sales trainer in 1986. She moved into NPD and marketing and worked at M t fit the usual profile ...

Conde Nast to pool Vogue websites into single global portal

, Elspeth Gibson cosmetics, Jay Maskrey jewellery and JM Davidson bags. Site visitors will be able ...

CLIENT ROUNDUP

subsidiary Cosmopolitan Cosmetics in 1998. - Marketing Video rental chain Blockbuster, which ...

 

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