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Brand Health Check: Avon

The cosmetics firm's new chief executive faces a struggle to stabilise the brand, writes Kim...Cosmetics firm Avon's famous 'ding dong, Avon calling' ads of the 50s and 60s made it a household ... decline in profits, as it faces increasing competition from more affordable cosmetic ranges, aggressive ... category director, cosmetics, at Avon, brand director at Boots, and now managing director at porridge brand ...

Beiersdorf kicks off £110m pan-Euro media review

Beiersdorf, the cosmetics giant that owns the Nivea skincare brand, has called a review of its

Lush ad banned over claims that reptile trading was driving species to extinction

An ad for cosmetics company Lush has been banned by the advertising watchdog after it ruled

On the campaign couch ... with JB

are moved to acquire them illegally. Window displays are banned. Packaging is banned. Cosmetics are banned ...

Kenwood

cosmetic changes - from beige, through white to the contemporary silver finish - it still looks as solid ...

Copenhagen

in this crowded environment. Look further afield than beer, to innovative categories such as cosmetics ...

Campaign Promotion: How to speed up TV clearance

, for a cosmetic - will take longer to clear than one promoting something like a tourist destination ...

L'Oréal hires former BK marketer Power

Power left Burger King in January 2011 after four years with the fast-food chain. She was among several senior marketers to leave at the time. In her new role at the cosmetics and beauty company, which she took up earlier this month, Power oversees brands including Matrix, Pureology and L Or al ...

Marketing Promotion: How ad clearance helps brands

in claims - for example, for a cosmetic - will take longer to clear than one promoting something like a ...

Ramarketing seeks global recognition for Durham packaging firm

with the pharmaceutical and cosmetic industries,' said MD and founder Raman Sehgal. The six-month contract is the seventh ...

 

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