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Body Shop pays $6m to cut Softbank link

LONDON (Brand Republic) – The Body Shop has severed its contract with its internet partner, troubled Japanese internet investor Softbank, in a move which will bring the retailer’s website in-house. The ethical cosmetics and toiletries retailer will pay 6m for Softbank’s 24% stake in the joint venture ...

CAMPAIGN-I: Cycosmos launches plastic surgery offer as portal promotion

controversial competition for its users to win cosmetic surgery. Users can nominate themselves or a friend ... in the virtual world. We wanted to extend this opportunity to the real world. Two UK cosmetic surgery ...

BRAND HEALTH CHECK: Jif - Is loyalty for Jif behind the name or product? Jif is rebranding in the UK to its global name of Cif. But how will the household cleaning brand ensure its UK consumers continue to pick up the product, asks Cordelia Brabbs

/Starburst), they ve done it to cosmetics (Oil of Ulay/Olay), they ve tried to do it to cereal (Coco Pops...They ve done it to chocolate (Marathon/Snickers), they ve done it to sweets (Opal Fruits/Starburst), they ve done it to cosmetics (Oil of Ulay/Olay), they ve tried to do it to cereal (Coco Pops/Choco Krispies). Now they re doing it to household cleaning products. Last week, Lever Brothers announced ...

CAREERS: Movers

Alison Ireland and Jennie Kershaw have joined children's confectionery specialist LEAF, as brand manager and assistant brand manager for Chewits, respectively. Ireland formerly worked as assistant brand manager at Jacobs Bakery, and Kershaw was marketing executive with Milo Cosmetics. ...

FIELD MARKETING: Promoting sales in departure lounges - Robert McLuhan reveals how promotions can influence shoppers at the UK's exit points

. Drinks, fragrances and cosmetics are offered to travellers both in departure lounges and in arrivals ... this, whether it s a drink, a perfume or a cosmetic product. PASSENGER PROFILES ...

 

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