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Virgin cosmetics stores to drop ’Vie’ in latest revamp

08 Jul 1999 | by ANNE-MARIE CRAWFORD

In its second major redesign in less than a year, struggling cosmetics retailer Virgin Vie...In its second major redesign in less than a year, struggling cosmetics retailer Virgin Vie is to rebrand its stores as Virgin Cosmetics . The company will change the fascias of its ten stores ... . The latest revamp follows Virgin Vie s name change to The Virgin Cosmetics Company earlier this year ...