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CLOSE-UP: NEWSMAKER/UISDEAN MACLEAN; Why shrewd BACC chief is a master of diplomacy

14 Jun 1996 | by HARRIET GREEN

Maclean s support when Martini s cosmetic surgery ad fell foul of the ITC: Uisdean came with us ...

NEWS: HOTLINE

07 Jun 1996

, Lancaster Cosmetics, in a move that almost completes the Benckiser s centralisation of its media ...

INTEGRATED: ALL YOU EVER WANTED TO KNOW ABOUT...INFOMERCIALS

07 Jun 1996 | by ROBERT DWEK

cosmetics brands and even oil companies. The advantage of an infomercial is its ability to look like ...

THIS WEEK: Martini starts new ads this week ...

06 Jun 1996

that people should have cosmetic surgery to be beautiful enough to drink Martini, but the script was altered...that people should have cosmetic surgery to be beautiful enough to drink Martini, but the script was altered ... script specifies vanity cosmetic surgery such as tummy tucks and breast enlargements. ...

THIS WEEK: STOP PRESS

06 Jun 1996

. Cosmetics company Lancaster has put its media buying into BMP DDB Needham as part of Benckiser ...

MARKETING MIX: Just a punter at heart

06 Jun 1996

constantly lured by cosmetic advertising, particularly anything that ends in mones or lipids . My most ...

CAMPAIGNS: CHARITY; Cutex a winner with plate class

31 May 1996 | by MARY COWLETT

responded. However, the project was then put on hold whilst Cutex launched a new range of cosmetics ...

ADVERTISING: Out-of-date images anger young women

30 May 1996 | by SHARON MARSHALL

been a lynch-pin of the cosmetic and beauty industry ads, are outdated. Only 27% of American ...

PUBLIC RELATIONS: Can PR build brands

24 May 1996 | by BELINDA ARCHER

rubberstamped by the might of Procter and Gamble. The US cosmetics-to- household goods combine charged PR ...

THIS WEEK: Rimmel sell-off claims victims

23 May 1996

Rimmel Cosmetics marketing director Ann Hunter and managing director Geoff Peaseland have become...Rimmel Cosmetics marketing director Ann Hunter and managing director Geoff Peaseland have ... Linklater. Hunter had worked for Rimmel, the cosmetics brand traditionally aimed at teenage girls, for over six years sense joining from Avon Cosmetics. She had been working on the relaunch campaign ...

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