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ASA aims fire at 'misleading' advertisers as complaint numbers fall

30 Apr 2013 | by Alex Brownsell

It has also cited a number of sectors, including pay-day loans companies, cosmetic and healthcare providers, and "freemium" video games and apps, as set to come under increasing scrutiny. In its annual report, the ASA reported it had received 31,298 complaints about 18,990 ads over the course of the past ...

ASA bans Mila Kunis 'misleading' body cream ad

16 Jan 2013 | by Charlotte Henry

An ad featuring 'Black Swan' actress Mila Kunis for Rodial cosmetics has been banned

Lush ad banned over claims that reptile trading was driving species to extinction

09 May 2012 | by John Reynolds

An ad for cosmetics company Lush has been banned by the advertising watchdog after it ruled

Watchdog bans 'boob jobs' outdoor ad

07 Dec 2011 | by Loulla-Mae Eleftheriou-Smith

A poster ad by cosmetic surgery company Spire Healthcare has been banned by the Advertising...The poster, in the style of a magazine cover, advertised breast-enhancement surgery. It featured a woman in a strapless top under a headline that read "Cosmetic". The following text stated, "Boob jobs", "same day surgery", and "consultant plastic surgeons", alongside "get more, pay less". The ASA ...

Groupon to be investigated by OFT over trading practices

02 Dec 2011 | by Sarah Shearman

for cosmetic surgery over complaints it made consumers rush into a decision. Rival services LivingSocial ...

CREATIVE STRATEGY: ASA vs L'Oréal - Beauty is truth, truth beauty

28 Jul 2011 | by Simon S Kershaw

During her lifetime, we ve seen the rise and rise of disturbing trends affecting the health of many young women: eating disorders; self-harming; cosmetic surgery; binge drinking, and more. No doubt a psychologist or anthropologist could comment with much greater insight than I on what lies ...

L'Oréal cosmetics ads banned after MP complains

27 Jul 2011 | by Oliver Luft

The Advertising Standards Authority (ASA) has banned two L'Oréal cosmetics ads featuring Christy...technology, the ad "accurately illustrated the results the products could achieve". The cosmetics firm ...

Regulator bans Olay TV ad

04 Mar 2009 | by Hadassah Nymark

The ad featured a beauty journalist advising women who were looking for an alternative to cosmetic ... and wrinkles. Many viewers objected that the ad was offensive in its implication that cosmetic injections were ... understand that the ad was not implying cosmetic surgery as an inevitability and that while the ad may ...

Cosmetic surgery ad wins out in complaints over nudity

05 Jul 2006 | by by Joanne Oatts

LONDON - A television ad for cosmetic surgery that featured naked woman emerging from an egg

Research supports benefits of real-size models in advertising

01 Sep 2005 | by by Julia Pearlman

Participants in the survey were asked to look at pictures of thin women and size 14 women, and state how effective the images would be in selling cosmetics. The responses revealed that it was not the size of the models that mattered, rather the level of attractiveness. The research is being ...

 

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