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Social network users are airbrushing reality in search of peer approval

15 May 2013 | by Nicola Kemp

huge increase in cosmetic surgery," he added, noting that this trend has created issues for online ...

Brands must recognise the 'myth' of consumer radicalism

14 May 2013 | by Nicola Kemp

in consumer radicalism has included a range of cosmetic marketing campaigns. This includes Starbucks ...

ASA aims fire at 'misleading' advertisers as complaint numbers fall

30 Apr 2013 | by Alex Brownsell

It has also cited a number of sectors, including pay-day loans companies, cosmetic and healthcare providers, and "freemium" video games and apps, as set to come under increasing scrutiny. In its annual report, the ASA reported it had received 31,298 complaints about 18,990 ads over the course of the past ...

Why the cold war over 'copycat' branding may be set to heat up

10 Apr 2013 | by Matthew Chapman

infringement case that L Oreal pursued against cosmetics company Bellure, which concluded with a decision ...

Oscar Pistorius dropped by Nike

21 Feb 2013 | by John Reynolds

that of French cosmetics company Clarins, which axed him from an advertising campaign earlier this week. He had ...

YSL creates Facebook app to promote Radiance range

21 Feb 2013 | by Ben Bold

Yves St Laurent is attempting to drive sales of its Radiance cosmetics range with a Facebook app...products from the YSL Radiance range. The Radiance range includes cosmetics such as Forever Youth serum ...

Can a corporate rebrand really deliver a decisive change in internal culture? The Marketing Society Forum

13 Feb 2013

't come a moment too soon. Critics will complain that re-brands are cosmetic, but changing ...

Champions of Design: Kiehl's

15 Jan 2013 | by Staff

The cosmetics company, steeped in New York tradition, has become an internationally successful...-fashioned pharmacy. On the surface, this could all feel a little contrived and predictable for a cosmetics brand ...

#aoty12: Experiential Agency of the Year - Best of the Rest

11 Dec 2012 | by Loulla-Mae Eleftheriou-Smith

with the event by 13%, while the cosmetics campaign recorded a return on investment of 1.43 for every 1 ...

Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas

07 Dec 2012 | by Matthew Chapman

'. Her involvement in industry groups such as WACL, The Marketing Society and Cosmetic Executive Women ... -stop-shop for medicines, cosmetics and lunch. As the chain deals with technological developments and the austerity ...

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