to remove filtersBacardi extends Bombay gin with cosmetics debut
29 Jan 2004
by an alcoholic drink brand into perfume and cosmetics. Bacardi retained below-the-line agency Voyage to work ...
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Ted Baker to test cosmetics range
29 Sep 2004
Ted Baker is making its first foray into cosmetics to broaden its appeal among female consumers.
Branding News brief: Shiseido makes debut in male cosmetics market
03 Jun 2004
Shiseido, the luxury health and beauty brand, is making its debut in the male cosmetics market
Direct News brief: Giorgio Armani Cosmetics targets consumers with campaign
21 Apr 2004
Giorgio Armani Cosmetics is targeting consumers with its first brand experience campaign this month
Brand Builders: Pout
19 May 2004
Kylie's lip-gloss makers are putting the fun back into the white-coated world of cosmetics....an enviable niche in the world of premium-priced, offbeat cosmetic brands. Built on PR, the brand aims to avoid the pristine world of high-end cosmetics, favouring a fun approach. This means Pout is one of the only places one can buy cosmetics without feeling intimidated by slick, over-made-up women. It's almost ...
Branding News brief: Yardley creates 'brand bible'
06 May 2004
Yardley, the cosmetics brand, has created a 'brand bible' to ensure global marketing consistency.
Retail News brief: Boots to stock Collection 2000
06 May 2004
Boots is to stock Collection 2000 cosmetics, a budget line previously only sold in Superdrug
Revlon revives iconic 70s fragrance Charlie
25 Mar 2004 | by Mark Sweney
Cosmetics giant Revlon is relaunching its iconic 70s fragrance Charlie to take on Lever Faberge
Revlon revives 70s fragrance Charlie with ad campaign
24 Mar 2004 | by Mark Sweney,
LONDON - Cosmetics giant Revlon is relaunching its iconic 70s fragrance Charlie to take on Lever
Unilever rejigs top marketers in divisional merger
14 Jul 2004 | by Samuel Solley
Unilever Cosmetics International (UCI) is to close its European marketing headquarters in London
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