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CREATIVE STRATEGY: How to waste an Oscar winner

24 Mar 2011 | by Simon Kershaw

-turned-Crusader-knight. Don t think so. Back in brandland, even more than supermarkets, cosmetics companies always need a ...

CREATIVE STRATEGY: Soap & Glory lightens the January blues

13 Jan 2011 | by Simon Kershaw

-faced, science-based "proofs" beloved of cosmetics manufacturers, S G tell us that Trick and Treatment was safety ...

Think BR: Outdoor - the last frontier of decency

19 Oct 2011 | by Mike Baker

, lingerie, footwear, cosmetics, jeans, entertainment and motors. And therein lies the problem. What ...

CREATIVE STRATEGY: ASA vs L'Oréal - Beauty is truth, truth beauty

28 Jul 2011 | by Simon S Kershaw

During her lifetime, we ve seen the rise and rise of disturbing trends affecting the health of many young women: eating disorders; self-harming; cosmetic surgery; binge drinking, and more. No doubt a psychologist or anthropologist could comment with much greater insight than I on what lies ...

Think BR: Of mascara and make-believe

12 Nov 2012 | by Jo Lee

airbrushed or re-touched and features models who have not had cosmetic surgery. M S is featuring women ...

Think BR: Why Twitter is finally growing up

20 Jul 2012 | by Philip Dyte

and uplifting. In a way, it s almost noble. It s easy to write the change off as purely cosmetic, but make ...

Think BR: ASA process review - unlikely to lead to substantive change?

05 Nov 2010 | by Jo Farmer

that the majority of the basic ideas behind the recommendations are all fairly obvious cosmetic enhancements, rather ...

 

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