Safeway takes Boots chief for cosmetics push
21 Aug 1997 | by HARRIET MARSH
Safeway has poached Boots Opticians marketing director, Fiona Bailey, and given her the task of building its fastest growing category, health and beauty.
Calvin Klein Cosmetics has completed its European marketing team with the appointment of Optimedia...Calvin Klein Cosmetics has completed its European marketing team with the appointment ... in London. Calvin Klein Cosmetics appointed Initiative to its pounds 60m centralised pan ... . Calvin Klein Cosmetics produces its advertising creative in-house in New York through its own agency ...
Safeway has poached Boots Opticians marketing director, Fiona Bailey, and given her the task of building its fastest growing category, health and beauty.
US venture, marketing a raft of cosmetics brands purchased from Procter & Gamble last year....Liz Wilkinson, one of Boots most senior marketers, has been poached to spearhead the launch of a US venture, marketing a raft of cosmetics brands purchased from Procter & Gamble last year. Wilkinson, who until recently was head of strategic marketing at Boots Healthcare International, has been ...
Benckiser, the German cosmetics giant, plans to spend pounds 6m relaunching its mass-market brand...Benckiser, the German cosmetics giant, plans to spend pounds 6m relaunching its mass-market brand Rimmel in a bid to take on market leader Boots No 7 in the UK. The company, which bought Unilever s European cosmetics interests in March 1996, this week handed worldwide advertising for Rimmel ...
Avon Cosmetics has launched a long-term strategy to develop its e-CRM programme and build profiles
Barry M Cosmetics, the fashion make-up brand, has added a lipstick collection to its range. The Lip
with Mother. It is understood that Boots is also planning to develop the No7 range of cosmetics into a ...
Boots is updating its 17 cosmetics range through WPP-owned brand agency Enterprise IG, to better...cosmetics ranges under 17's Limited Edition collection. Called Melting Metals, the autumn range, also ...
LONDON - Boots is updating its 17 cosmetics range through WPP-owned brand agency Enterprise IG...cosmetics ranges under 17's Limited Edition collection. Called Melting Metals, the autumn range, also ...
Fischer Pharmaceuticals, an Israeli firm, is talking to ad agencies about launching its cosmetics brand, Dr Fischer, in the UK. Moshe Zilberstein, chief executive of Fischer Pharmaceuticals, is heading the search in the UK and has spoken to BDDO, McCann-Erickson and Bates UK about brand strategy ...