Branding News brief: Yardley creates 'brand bible'
06 May 2004
Yardley, the cosmetics brand, has created a 'brand bible' to ensure global marketing consistency.
Kylie's lip-gloss makers are putting the fun back into the white-coated world of cosmetics....an enviable niche in the world of premium-priced, offbeat cosmetic brands. Built on PR, the brand aims to avoid the pristine world of high-end cosmetics, favouring a fun approach. This means Pout is one of the only places one can buy cosmetics without feeling intimidated by slick, over-made-up women. It's almost ...
Yardley, the cosmetics brand, has created a 'brand bible' to ensure global marketing consistency.
Boots is to stock Collection 2000 cosmetics, a budget line previously only sold in Superdrug
Global cosmetics chain The Body Shop has appointed Rikke Netterstrom as ethical policy manager
recently international general manager for Giorgio Armani Fragrances and Cosmetics, Mancone will report
NEW YORK: Pharmaceuticals and cosmetics chain Kiehl’s flagship store in New York City has hosted
LONDON – Chanel, the cosmetics giant, has won a High Court battle with the daughter of Body Shop
December, will be asked to donate £1 to the charity. Accountancy, catering, cosmetics and nursing press ...
signed a deal to develop and market a range of Britney Spears-branded cosmetics, skincare products and fragrances. Last month it launched a Bronze Blush cosmetics range featuring powders, highlighters, eye ...
' - the areas that carry advertisements within the stores' cosmetic fixtures. After mid ... frequently-purchased item in the cosmetics market and therefore represents a key battleground for the top ... -leading position in the UK cosmetics market (and the eye category in particular) with a product and campaign ...