to remove filtersC&WC to push customer care
28 Aug 1997 | by ROBIN MONEY, head of corporate affairs
better together idea used for the corporate launch. The use of consumer responses was a key ...
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? Not according to Adidas, it wasn’t Robin Money, head of corporate affairs, puts the case for the
28 Aug 1997 | by ROBIN MONEY, head of corporate affairs
Unless you ve been on holiday or in an isolation tank for the past week or so, you cannot have failed to have seen the media circus created by Tesco, which purchased pounds 2m worth of Adidas merchandise from the US and put it on sale at a 25% to 50% discount. The fact that this was old stock and, for...
BRANDING: Design Choice - Sony Freeview Box
08 Jan 2004 | by Barry Semark, Head of corporate communications, Millini
Just before Christmas, the BBC announced that more than 50% of homes will have digital TV.
Boots powers up 17
28 Aug 1997 | by ROBIN MONEY, head of corporate affairs
Boots, the high street chemist, is attempting to turn 17, its teenage make-up range, into a cult brand with the launch of advertising which relies on shock tactics to promote its theme of girl power.
Sega
28 Aug 1997 | by ROBIN MONEY, head of corporate affairs
Sega is starting its pre-Christmas marketing push with a gamecard promotion featuring in the Daily Star newspaper. The promotion will involve eight million gamecards and runs for a month from September 1. The newspaper will link the promotion with its glamour girls, including Jo Guest, Sammi Jessop...
ASA campaign hits big screen
28 Aug 1997 | by ROBIN MONEY, head of corporate affairs
The Advertising Standards Authority is launching its first cinema ad for 15 years, as part of a campaign to reassure the public that the industry is being policed effectively.
Careers: Movers - Corporate Culture
15 Apr 2004
Nicky Amos is joining corporate social responsibility and brand communication specialist Corporate
Corporate hospitality: Unforgettable experience
16 Jun 2004
Ascot, the England Test Match cricket series and the Olympics, corporate hospitality opportunities are ...
Corporate hospitality: Alternative invitation
04 Aug 2004
BT, Virgin Mobile and Orange are carving out their own version of the corporate entertainment ...
Less corporate by design
26 Feb 2008 | by Scott Billings
values of their products in their corporate tone of voice, according to Magnus Willis, founding partner ...
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