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? Not according to Adidas, it wasn’t Robin Money, head of corporate affairs, puts the case for the

28 Aug 1997 | by ROBIN MONEY, head of corporate affairs

Unless you ve been on holiday or in an isolation tank for the past week or so, you cannot have failed to have seen the media circus created by Tesco, which purchased pounds 2m worth of Adidas merchandise from the US and put it on sale at a 25% to 50% discount. The fact that this was old stock and, for...

C&WC to push customer care

28 Aug 1997 | by ROBIN MONEY, head of corporate affairs

better together idea used for the corporate launch. The use of consumer responses was a key ...

BRANDING: Design Choice - Sony Freeview Box

08 Jan 2004 | by Barry Semark, Head of corporate communications, Millini

Just before Christmas, the BBC announced that more than 50% of homes will have digital TV.

Boots powers up 17

28 Aug 1997 | by ROBIN MONEY, head of corporate affairs

Boots, the high street chemist, is attempting to turn 17, its teenage make-up range, into a cult brand with the launch of advertising which relies on shock tactics to promote its theme of girl power.

Sega

28 Aug 1997 | by ROBIN MONEY, head of corporate affairs

Sega is starting its pre-Christmas marketing push with a gamecard promotion featuring in the Daily Star newspaper. The promotion will involve eight million gamecards and runs for a month from September 1. The newspaper will link the promotion with its glamour girls, including Jo Guest, Sammi Jessop...

ASA campaign hits big screen

28 Aug 1997 | by ROBIN MONEY, head of corporate affairs

The Advertising Standards Authority is launching its first cinema ad for 15 years, as part of a campaign to reassure the public that the industry is being policed effectively.

Corporate hospitality: Unforgettable experience

16 Jun 2004

Ascot, the England Test Match cricket series and the Olympics, corporate hospitality opportunities are ...

Corporate hospitality: Alternative invitation

04 Aug 2004

BT, Virgin Mobile and Orange are carving out their own version of the corporate entertainment ...

Less corporate by design

26 Feb 2008 | by Scott Billings

values of their products in their corporate tone of voice, according to Magnus Willis, founding partner ...

MARKETING MIX: Book of the week

13 Dec 2001 | by KEITH WELLS, head of corporate brands at Dragon

Commitment-led Marketing - The Key to Brand Profits is in the Customer's Mind, by Jannie Hofmeyr and John Butch Rice ( 19.99, Wiley). Based at the heart of this book is a brilliant research methodology called the Conversion Model. Aimed at changing the world, it needs to make a few conversions...

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