Marketing Mix: Pen Portrait - Mark Bernard, general manager for corporate marketing at LG
15 Mar 2006
This writer is someone who can get right through to the heart of the matter.
Internet bellwether Yahoo! is staging a winner-takes-all transatlantic corporate PR review as it...helping to shape corporate strategy and maximise online ad revenues. Yahoo! European director of ...
This writer is someone who can get right through to the heart of the matter.
Company turnaround specialist DB Consultants has drafted in Bell Pottinger Corporate & Financial
Standard Life director of corporate affairs Gordon Arthur is set to leave after the company’s...corporate affairs in 1999. One of his first tasks was to handle comms around Standard Life's 1999 AGM ...
As a corporate comms specialist who relishes ‘issues management’, David Lewis is in the right place...in the spotlight, and where he helped promote its corporate rebrand to Unilever Ice Cream Frozen ...
Scottish Widows is reviewing corporate and consumer PR to counter perceived under-performance by
Barclays is axing around 50 jobs in its corporate affairs department as part of a drive to improve...It will make one in six of the bank's 300-strong corporate affairs team redundant by the end of ...
passenger numbers and raise its corporate profile....'attractive onboard environments' and help fight off competition from no-frills airlines. Corporate comms ...
develop its corporate branding and a range of marketing materials....an insistence that its creative work does not hiding behind starchy corporate jargon, particularly ...
Rolls-Royce director of corporate comms and former Economist journalist Duncan Campbell-Smith has...others were Asia communications head Martin Brodie and corporate comms V-P Mia Walton, who has ...