to remove filtersSuperbrands case studies: Royal Doulton
11 Nov 2002
industry. As the corporate ambition is to generate 50% of its sales overseas, an extensive distribution ...
Search results for "Corporate"
The new revolution in global advertising and marketing
11 Dec 2002
This story is one that corporate ad agency networks don't want you to read. This is about frogs...corporate marketing job is for life -- right? If you were around in the 60s and 70s, you'll remember what ...
Superbrands case studies: Timberland
04 Oct 2002
. Advertising is centralised through the US Corporate Head Office, and subsidiaries and distributors worldwide ...
A customer loyalty history lesson
16 Sep 2002
the fact that most corporate bigwigs look only at research results, never questioning the ...
ITV's collaboration on its marketing is the logical strategy
22 Aug 2002
disconnect between the sales side of ITV and the corporate plc side -- the two have never shared a wavelength ...
Why a bit of media nous in-house will assist advertisers
18 Apr 2002
wondered was how long he'd be there since he was clearly on a fast-track to corporate superstardom. At ...
BP takes the lead by ending political donations in wake of Enron
01 Mar 2002
. The move was widely hailed as shrewd, following the fallout from big corporate donors -- most notably ...
Doug Flynn makes his mark on Aegis by removing Kelly
14 Feb 2002
. That means he knows the rules of corporate assassination: be swift, silent and secretive, writes...running of Carat UK for the corporate stage at Aegis a few years ago, there's no denying that Carat UK ...
Post Tempus, MPG can't afford not to find a new partner
10 Jan 2002
As students of corporate takeovers know, that is no place to be in today's market. Once a public ...
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