'An idiot can put a logo on something, you need to activate sponsorship', says Nissan's CVP global marcoms
26 Nov 2012 | by Kate Magee
third consecutive year. PRWeek spoke to Nissan s corporate VP of global marketing comms Simon Sproule ...
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Bell Pottinger Private: Life on the other side of the MBO
11 Apr 2013
across financial, PA, digital, social media, corporate, crisis and issues. The nature of recent work ...
Why PRs are gatecrashing the marketing party
03 Aug 2012 | by Suzy Bashford
heart of the brand's marketing strategy, according to Simon Sproule, corporate vice-president of global ...
Crisis management: brand marketers caught in the middle
19 Jul 2012 | by Rachel Barnes
With the stories about Barclays going from bad to worse, careful handling of the corporate reputation ...
A failure of creativity?
11 Jul 2012 | by Kate Magee
corporate affairs Stuart Jackson. But PROs also need to improve their research and insight capabilities ...
How to cope in a crisis
30 May 2012 | by Kate Magee
a corporate to do. It took tremendous courage but over time it made people feel like they were in it ...
The real cost of pitching
30 May 2012 | by Kate Magee
's recent corporate pitch , and long pitch lists such as Honey Monster Foods' eight agency line-up or MGM ...
How PR agencies' fee income has changed in the past 10 years
03 May 2012 | by Kate Magee
financial and corporate PR took some of the worst initial hits with other sectors also suffering. The ...
Do you need a degree to work in PR?
01 Mar 2012 | by Joe Lepper
someone wanting a career in PR.' One senior HR source at a City and corporate specialist PR firm ...
OGILVY PR WORLDWIDE
30 Nov 2011
corporate practice and interim regional CEO, EMEA. Meanwhile Jennifer Risi joined from Weber Shandwick as ...
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