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Thrift usurps green at top of the new consumer agenda

among the early casualties. Lucy Neville-Rolfe, executive director of corporate and legal affairs at ...

Travel: Business class or bust?

successful with corporate clients who are really focused on their travel budget. Unlike many bigger carriers ...

Opinion: The Marketing Society Forum - Should brands take a tougher stance against NGOs?

are naturally reluctant to adopt the clunking iron fist of the big corporate when they oppose the ...

Morrisons rebounds on the back of 'value with quality' positioning

consumer-facing corporate social responsibility programme, called Today. The campaign is intended to communicate ...

Brands increasingly resort to mud slinging

Ads that attack rivals are becoming more popular with UK corporate brands, too. Last week, Virgin ...

BT sponsors cycling event for prostate cancer charity

the event's official media partner. The corporate cycling challenge, taking place on 14 September ...

Rural body eyes tie-ups for anti-litter drive

potential corporate partners. It will continue to run the anti-litter campaign, which launched in April and ...

Opinion: Your feedback from brandrepublic.com

would be the world's biggest car company - without the irony of being the world's biggest corporate ...

Conference Preview: A strong sense of identity

, corporate marketing director UK Emma Woods, marketing director, PizzaExpress; Mike Ashton, senior ...

Mark Ritson on branding: Apple brand shares in Jobs' ill-health

's opaque corporate culture, and the way it has handled Jobs' illness starts to make more sense. With all ...

 

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