Sony Ericsson's Dutta steps down as global marketing head
26 Mar 2008 | by Gareth Jones
Dutta will step down from his role as corporate vice-president and head of marketing at the ...
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Sony Ericsson promotes Lennard Hoornik to global head of marketing
31 Mar 2008 | by Gareth Jones
LONDON - Sony Ericsson has appointed Lennard Hoornik, corporate vice-president and head of Asia
Mark Ritson on branding: Goldman's is an unwitting exemplar
26 Mar 2008
remarkable example of differentiation and corporate branding - Goldman Sachs. It may not be a brand that ...
Helpline
26 Mar 2008
, litho colour printing for higher-volume orders, such as headed paper or business cards, and corporate ...
Marks & Spencer ranges to carry cruelty-free logo
20 Mar 2008 | by Alison Donnelly
the use of raw materials, said Mike Barry, M S head of corporate social responsibility. ...
'Cut spend, damage the brand'
18 Mar 2008 | by Alison Donnelly
Bellwether Report, released last month, suggested that GDP growth and corporate profits were likely to have ...
Avoiding the fate of 'flash-in-the-pan' brands
18 Mar 2008 | by Jane Simns
customers are not stupid, warns Corporate Edge chairman Chris Wood. Consumers understand marketing, so when ...
Direct brief: Cunning appointed by TK Maxx
18 Mar 2008
completion of a project to support a corporate social responsibility initiative led by the budget retailer.
Marketers 'must regain consumer trust'
18 Mar 2008 | by Gareth Jones
Jervoe, corporate vice-president of global marketing at McDonald's, said that brand owners need to move ...
Market Research Report: Share the knowledge
18 Mar 2008 | by Patrick Dye
understand research.' Nor is it only the corporate foot soldiers who fail to appreciate the role research ...
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