Virgin's challenger image shines in failed Northern Rock bid
26 Feb 2008 | by Jane Simms
Wood, chairman of Corporate Edge, argues this danger will diminish, as the Virgin management team has ...
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Tim Bell: famous brands will vanish under ad bans
28 Feb 2008 | by Gareth Jones
their corporate social responsibility (CSR) credentials. Politicians will tell you that advertising bans ...
Big events still pull the viewers
26 Feb 2008 | by Suzy Bashford
. Roisin Donnelly, Procter Gamble s corporate marketing director and head of marketing in the UK and ...
Less corporate by design
26 Feb 2008 | by Scott Billings
values of their products in their corporate tone of voice, according to Magnus Willis, founding partner ...
RSPCA names new head
20 Feb 2008 | by Ed Kemp
Watts has been promoted from the role of director of corporate services where he oversaw the ...
P&G widens lead over Unilever among top 100 advertisers
19 Feb 2008 | by Amanda Nottage
curtailing its spend on promotional activity, according to Roisin O Donnelly, corporate marketing director ...
Branding: Traidcraft to roll out identity rejig
12 Feb 2008
created design guidelines for all Traidcraft's corporate and marketing materials. The relaunch of its ...
Andrew Walmsley on digital: Web is a powerful force for activism
12 Feb 2008
service to corporate manslaughter. However, now that campaigners are using web 2.0 to make more ...
Aerospace group EADS appoints Publicis
06 Feb 2008 | by Antoinette Odio
corporate advertising campaign to be launched later this year.
Editorial: Blogs can't replace branding
06 Feb 2008 | by Lucy Barrett, editor
A fair amount of time has been spent pondering the how and why of corporate blogging. My concerns.... However, at the other end of the corporate scale, Mark Price, managing director of a much more traditional ...
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